Ice Cube and Coors Light

This video is one of a series of Ice Cube vs. Coors Light (Cold Challenge) commercials. The premise of these commercials are to figure out who is colder Ice Cube or Coors Light. This commercial is very interesting to me because a person without knowledgeable of Ice Cube's body of work would have assumed that he was in this commercial because of his name. But I think that he got this part, not just because it fit Coors Light's theme but because Ice Cube's music could be labeled as figuratively cold. Cold as in unfriendly or the way I learned its other meaning, listening to rap music and cringing when I heard a deftly rhymed but dirty line. If you have ever heard Ice Cube's notorious NWA diss "No Vaseline", you would know what I mean. Now back to the topic. The most memorable part of these commercials is when Ice Cube says "you think you're colder than me?" right before the Coors Light bottle magically freezes Ice Cube or his acquaintance. This scene and the commercial as a whole tries to sell people on the idea that Coors Light's new and improved bottle tells the drinker when the beer is at its optimum level of cold. I'm a bit dubious but because I have no interest in the product, it doesn't really matter. But even without interest in the product, a person would still ponder at why Ice Cube thinks he was so "cold" when literally it doesn't make any sense but when it relates to hip-hop, Ice Cube was and still is the coldest.