Taco Bell Rap

This is a very old Taco Bell commercial using rap as a medium for ordering tacos. There is definitely a jingle to this song, and with most hip-hop advertisements, it tends to involve a short and catchy beat with lyrics that are easily remembered. For this commercial specifically, the two kids who are rapping and beat-boxing seem to only be doing it to be cool or funny, since they purposely mess up on the end to prove they don't really have any idea what they're doing.

The commercial definitely goes out to make the product look new, hip, cool, and most certainly improved. There has never been a Taco Bell commercial that has used this strange style of marketing, but surprisingly it works since everyone seems to remember the commercial. The reasons are simple: Anyone who has ever  been at a drive-thru can relate to this commercial and put themselves in the same position as the character, and it is absurdly funny and catchy that he would spontaneously rap his order rather than saying it normally as do sane people. There doesn't seem to be any good versus evil or naughty versus nice elements to it; only two kids pretending to be rappers to be funny while ordering at a drive-thru window. It doesn't bring any other companies down or try to prove itself to be better than others.

If I had to pick a premise for this commercial, it would be to show a younger audience that Taco Bell is still relevant and the food is amazing once you try it for yourself.